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Behavioral Finance: What Everyone Needs to Know

9780190868734
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People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance.

Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender.

Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?

Cover:
Paperback
Edition Number:
1
ISBN:
9780190868734
Pages:
256
Author:
Baker Kent
Publisher:
OXFORD UNIVERSITY PRESS
Release Year:
2019

H. Kent Baker, University Professor of Finance, Department of Finance and Real Estate, Kogod School of Business, American University, Greg Filbeck, Samuel P. Black III Professor of Finance and Risk Management, Black School of Business, Penn State Behrend, and John R. Nofsinger, William H. Seward Chair in International Finance, University of Alaska Anchorage, College of Business and Public Policy, Accounting and Finance Department

Chapter 1. Foundations and Psychological Concepts

Chapter 2. Cognitive Biases

Chapter 3. Emotional Biases and Social/Cultural Influences

Chapter 4. Investor Behavior

Chapter 5. Nudge: The Influence of Frame Dependence

Chapter 6. Cognitive Ability

Notes

Index

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