World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty. Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
Dr Beau Lotto is a globally renowned neuroscientist whose studies in human perception have taken him well beyond the scientific domain and into the fields of education, the arts and business. Public engagement, in the broadest sense, is at the core of what Beau does – whether he's creating scientific experiments, giving talks or making TV programmes. By enabling people to experience what it is to be a scientist, Beau's aim is to encourage them to see science not as an academic investigation but as a way of being that is relevant to every aspect of their lives: this discovery can be powerful enough to make people think differently about both themselves and the world around them.