+30 210 64 66 118
Save 11%

The Influential Mind: What the Brain Reveals About our Power to Change Others

9780349140636
Upon request Dispatched within 10 - 15 working days. Ρrovided that there’s sufficient stock at the supplier.
11.80 
List price: 13.20 
You save: 1.40 € (11%)
+
Add to wish list

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

Category:
Social Sciences
Cover:
Paperback
Edition Number:
1
ISBN:
9780349140636
Pages:
242
Author:
Sharot Tali
Publisher:
ABACUS PRESS
Release Year:
2018

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.

Save 10%
Add to wish list
Save 10%
Add to wish list
Save 10%
Add to wish list
Save 10%
Add to wish list
Save 10%
Add to wish list