A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future
"An important blueprint for how businesses can and should be both successful and a force for good."—Rose Marcario, President and CEO, Patagonia
"Better Business is the book to read if you want to put values and purpose at the center of your company. It’s an inspiring book with great insights to share."—Jerry Greenfield, co-founder, Ben & Jerry’s
Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
Christopher Marquis is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University.