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Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy
Even though the term ‘Digital Transformation’ is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.
Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:
Serves as a blueprint for successful digital transformation in any enterprise or organization
Addresses the strategy and governance requirements of businesses regardless of industry
Features in-depth, firsthand examples of various transformation strategies
Explains the factors than cause strategies to succeed or fail
Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.
Foreword ix
Preface xiii
Acknowledgments xxiii
Chapter 1 Drivers of Change 1
Chapter 2 Focus and Discipline 17
Chapter 3 Idea Incubation 27
Chapter 4 Operational Excellence 45
Chapter 5 Customer-Driven Change 57
Chapter 6 Strategy vs. Execution 73
Chapter 7 Hire Captains, Not Kings or Queens 85
Chapter 8 Integrated Ecosystems 101
Chapter 9 Digital Proficiency and Innovation 125
Chapter 10 Are You “Digitally Determined” or “Digitally Distraught”? 137
Chapter 11 Use Case: The Smart City 159
Chapter 12 Looking Ahead: Runway or Precipice? 169
Chapter 13 AI: The Elephant in the Room 189
Afterword 209
About the Author 225
Index 227
Description
Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy
Even though the term ‘Digital Transformation’ is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.
Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:
Serves as a blueprint for successful digital transformation in any enterprise or organization
Addresses the strategy and governance requirements of businesses regardless of industry
Features in-depth, firsthand examples of various transformation strategies
Explains the factors than cause strategies to succeed or fail
Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.
