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Driving Innovation from Within: A Guide for Internal Entrepreneurs

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Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries.

In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.

Author: Krippendorff Kaihan
Publisher: COLUMBIA UNIVERSITY PRESS
Pages: 264
ISBN: 9780231189521
Cover: Hardback
Edition Number: 1
Release Year: 2019

Foreword, by Rita Gunter McGrath

Introduction: What My Clients Taught Me
1. The Real Innovators Among Us
2. Six Attributes and Seven Barriers
3. Intent: Choosing to See and Seize Opportunities
4. Need: Knowing Where to Look
5. Options: How to Generate Disruptive Ideas
6. Value Blockers: Neutralizing “Corporate Antibodies”
7. Act: Getting Permission to Experiment
8. Team: Building an Agile Team
9. Environment: Creating Islands of Freedom
10. For Leaders: How to Unleash Internal Innovation
Appendix A. Are Entrepreneurs the Innovators?
Appendix B. Value Blockers Checklist
Appendix C. Team Frameworks
Appendix D. Innovative Outperformers
Acknowledgments
Notes
Bibliography

Index

Kaihan Krippendorff is the founder of Outthinker and the Outthinker Strategy Network, a global community of corporate strategy leaders committed to staying ahead of the pace of disruption. Recognized by Thinkers50 as one of the top emerging business thinkers to look out for, he is a professional speaker and the author of Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (2011), among other business strategy books. A former McKinsey consultant, he is a strategic advisor to numerous leading corporations.

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