Αρχική / Κοινωνικές Επιστήμες / Κοινωνιολογία / Change: How to Make Big Things Happen

Change: How to Make Big Things Happen

ΣΥΓΓΡΑΦΕΑΣ
Τιμή
18,80 €
20,90 € -10%
Διαθέσιμο κατόπιν παραγγελίας
Αποστέλλεται σε 15 - 25 ημέρες. Υπό την προϋπόθεση ύπαρξης αποθέματος στον προμηθευτή.

How did movements like the Arab Spring and Black Lives Matter take off when they did?

How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?

Why did Twitter take hold while Google+ has failed?

What surprising lessons can we learn from Covid 19?


From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix – it’s time to think differently about how change works.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

Συγγραφέας: Centola Damon
Εκδότης: MURRAY JOHN
Σελίδες: 352
ISBN: 9781529373370
Εξώφυλλο: Μαλακό Εξώφυλλο
Αριθμός Έκδοσης: 1
Έτος έκδοσης: 2021

Damon Centola is a Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group and Senior Fellow at the Leonard Davis Institute of Health Economics.

His research addresses social networks and behavior change. His work has been published across several disciplines in journals such as ScienceProceedings of the National Academy of SciencesAmerican Journal of Sociology, and Journal of Statistical Physics. Centola received the American Sociological Association’s Award for Outstanding Research in Mathematical Sociology in 2006, 2009, and 2011; the Goodman Prize for Outstanding Contribution to Sociological Methodology in 2011; the James Coleman Award for Outstanding Research in Rationality and Society in 2017; and the Harrison White Award for Outstanding Scholarly Book in 2019. He was a developer of the NetLogo agent based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks. He is a member of the Sci Foo community and Fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University.

Centola’s research has been funded by the National Science Foundation, the Robert Wood Johnson Foundation, Facebook, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation. He is a series editor for Princeton University Press, and the author of How Behavior Spreads: The Science of Complex Contagions, and Change: The Power in the Periphery to Make Big Things Happen.

Before coming to Penn, Centola was an Assistant Professor at M.I.T. and a Robert Wood Johnson Fellow at Harvard University. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army, and the NBA. Popular accounts of his work have appeared in The New York TimesThe Washington PostThe Wall Street Journal, Wired, TIMEThe AtlanticScientific American, and CNN.

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