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Nudge: Improving Decisions About Health, Wealth and Happiness

ΣΥΓΓΡΑΦΕΙΣ
Τιμή
12,60 €
14,00 € -10%
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Αποστέλλεται σε 10 - 15 εργάσιμες ημέρες. Υπό την προϋπόθεση ύπαρξης αποθέματος στον προμηθευτή.

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.



We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.



This is one of the most engaging, provocative and important books you will ever read.



Cass Sunstein is Felix Frankfurter Professor of Law at Harvard Law School (on leave). He was previously Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, Law School and Department of Political Science at the University of Chicago.



Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He is the author of Nudge: Improving Decisions About Health, Wealth and Happiness.



Συγγραφείς: Thaler Richard, Sunstein Cass
Εκδότης: PENGUIN
Σελίδες: 320
ISBN: 9780141040011
Εξώφυλλο: Μαλακό Εξώφυλλο
Αριθμός Έκδοσης: 1
Έτος έκδοσης: 2009

Cass R. Sunstein is Robert Walmsley University Professor at Harvard Law School and Chair of a WHO advisory group on behavioral science and health. He was Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He is the author of The Cost-Benefit Revolution, How Change Happens, Too Much Information (all three published by the MIT Press), Nudge (with Richard H. Thaler), and other books.

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