Frank Pasquale (School of Law, University of Maryland) has published extensively on the law, policy, and ethics of artificial intelligence and cognate fields (including algorithmic accountability, machine learning, and big data). He has served on the Council on Big Data, Ethics, and Society, the Academic Council of the AINow Institute, and the National Committee on Vital and Health Statistics. His 2015 book The Black Box Society developed a social theory of reputation, search, and finance, while proposing pragmatic reforms to improve the information economy.