SAMANTHA G. WOLFE is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book.