Προσθήκη στα αγαπημένα
What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?
How is sustainable strategic decision-making viewed by a former Member of the European Parliament?
Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.
The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.
Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.
Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.
Part 1 Defining strategy meaning, process, and outcomes
1:Interpreting strategy
2:A process-practice model of strategy
3:Strategic decision-making in organizations
Part 2 Enhance knowledge of context
4:The sustainable strategic organization
5:External environment: macro, industry, and competitive settings
6:Internal environment: resources, capabilities, and activities
Part 3 Debate how to scope, compete, and perform
7:Corporate strategy and structure
8:Strategies for achieving competitive advantage
9:Functional strategy and performance
Part 4 Shape strategy to context and objectives
10:Strategies for growth
11:Innovation, disruption, and digitalization
12:Competing in a globalized world
Part 5 Activate and sustain strategic performance
13:Leading strategic change initiatives
14:Strategic leadership for an ever-changing world
Περιγραφή
What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?
How is sustainable strategic decision-making viewed by a former Member of the European Parliament?
Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.
The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.
Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.
Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.