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Gneezy Uri

Uri Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategic management at the Rady School of Management at the University of California, San Diego. He is the coauthor of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life.

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Mixed Signals: How Incentives Really Work
An informative and entertaining account of how actions send signals that shape behaviors and how to...
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