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Choose Trust: Building Relationships for Business Success

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How and why building trusting relationships at work gives you a competitive edge

Trust is the basis of all relationships - at work and beyond. We naturally want to bond with people we can relate to and rely on, and vice versa. That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling or collaborating, it's trust that makes the difference.

Choose Trust shows you how to create that value by harnessing three elements of the authors' Trust Triangle: clarity, character and capability. It gives you the tools to be intentional about trust, and to position yourself and your organisation for success.

Authors: Maister Stuart, Vaughan-Smith Kevin
Publisher: ECONOMIST BOOKS
Pages: 256
ISBN: 9781800818767
Cover: Paperback
Edition Number: 1
Release Year: 2025

Stuart Maister is a former BBC and ITN national TV and radio reporter who developed the concept of the Strategic Narrative: the core story that clarifies direction and vision in large organisations. His first award-winning business was bought by a NASDAQ firm.

Kevin Vaughan-Smith is a former EY Associate Partner and consultant who has worked with business leaders including IBM, BP, Aviva, Vodafone, O2, and 3 of the Big 4, including 7 years as Managing Director of Franklin Covey UK.

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