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Fail Smarter: Lessons from the Best on Turning Setbacks into Breakthroughs

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Learn from others' mistakes with this enjoyable, immersive and practical guide

We must fail in order to succeed. We know it's true in theory - but what does it mean in practice?

This book reveals the methods that the world's most successful people use to embrace, overcome and learn from failure - and turn it into the fuel of their successes.

Drawing on hundreds of hours of conversations with millionaires, entrepreneurs and CEOs, Dougal Shaw tells the stories of their worst mistakes and lowest moments, and outlines their key lessons. Discover how to harness play, apply creativity, integrate feedback and learn to let go - along with the cutting-edge research that explains why these methods work. Packed with practical insight and real-life stories, this book shows how anyone can turn failure into success - and what that actually means.

'Shaw has a knack for capturing what makes bosses tick in a way which is always illuminating and surprising' THE TIMES

Author: Shaw Dougal
Publisher: PROFILE BOOKS
Pages: 272
ISBN: 9781805224617
Cover: Paperback
Edition Number: 1
Release Year: 2026

Dougal Shaw grew up in Edinburgh and read History at University of Cambridge, staying on to complete a PhD and subsequently moving into the world of features journalism. He’s specialised in business and technology stories for BBC News for the past decade, and his reports have run on the BBC News Website, Radio 4, The World Service and BBC One. He started the CEO Secrets series for the BBC in 2015 and continues to produce it. On Twitter he’s @dougalshawbbc.

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