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Feeding the Machine: The Hidden Human Labour Powering AI

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The first book to tell the stories of the army of underpaid and exploited workers powering artificial intelligence, Feeding the Machine tells the story of a global technology through the eyes of the people who produce it.

 

Big Tech has sold us the illusion that artificial intelligence is a frictionless technology that will bring wealth and prosperity to humanity. But hidden beneath this smooth surface lies the grim reality of a precarious global workforce of millions that labour under often appalling conditions to make AI possible. Feeding the Machine presents an urgent, riveting investigation of the intricate network of organisations that maintain this exploitative system, revealing the untold truth of AI.

Based on hundreds of interviews and thousands of hours of fieldwork over more than a decade, this book shows us the lives of the workers often deliberately concealed from view and the systems of power that determine their future. It shows how AI is an extraction machine that churns through ever-larger datasets and feeds off humanity’s labour and collective intelligence to power its algorithms. Feeding the Machine is a call to arms against this exploitative system and details what we need to do, individually and collectively, to fight for a more just digital future.

Authors: Graham Mark, Cant Callum, Muldoon James
Publisher: CANONGATE BOOKS
Pages: 288
ISBN: 9781837261840
Cover: Paperback
Edition Number: 1
Release Year: 2025

Jamie Woodcock is a Researcher at the Oxford Internet Institute at the University of Oxford

Mark Graham is Professor of Internet Geography at the Oxford Internet Institute at the University of Oxford

Callum Cant is a former Deliveroo delivery worker and PhD candidate at the University of West London

James Muldoon is a Reader in Management at the University of Essex, a Research Associate at the University of Oxford and the Head of Digital Research at the Autonomy think tank. His research examines how modern technologies such as artificial intelligence and digital platforms can create public value and serve the common good.

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