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We Are the Union: How Worker-to-Worker Organizing Is Revitalizing Labor and Winning Big

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A riveting account of labor's bottom-up resurgence, providing a roadmap for workers, unions, and social movements to win widely.
 
After decades of union decline and rising inequality, an inspiring wave of workplace organizing—from Starbucks stores to Amazon warehouses to southern auto factories—has thrust unionization into the national spotlight. By analyzing this surge and telling the stories of the courageous workers driving it forward, We Are the Union makes a case for how to overcome business as usual in both corporate America and organized labor.
 
Eric Blanc shows that recent struggles have developed a new organizing model, worker-to-worker unionism, which builds scalable power by giving rank-and-filers an unprecedented degree of leadership. Through digital tools and ambitious campaigns, young worker leaders are turning the labor movement back into a movement—and they're winning. Rigorously researched and compellingly written, We Are the Union illustrates how this new grassroots approach can exponentially grow the power of working people to overcome economic exploitation, racial injustice, and authoritarianism at work and beyond.

Author: Blanc Eric
Publisher: UNIVERSITY OF CALIFORNIA PRESS
Pages: 336
ISBN: 9780520394919
Cover: Paperback
Edition Number: 1
Release Year: 2025

Contents

List of Illustrations 
Prologue 

Introduction 
PART ONE: ANALYSIS
1. Defining Worker-to-Worker Unionism 
2. Organizing on a Dispersed Terrain 

PART TWO: EXAMPLES OF VICTORY
3. Three Worker-to-Worker Wins 
4. Many Ways to Win (Beyond First Contracts) 
5. Starbucks Workers’ Big Breakthrough 

PART THREE: HOW TO WIN BIG
6. Which Model Can Win Widely? 
7. Tactics to Win Big 

PART FOUR: DRIVING FORCES
8. Government Policy 
9. Digital Tools 
10. Youth Radicalization 
Conclusion 

Acknowledgments 
Appendix: Survey and Interview Methodology 
Notes 
Bibliography 
Index

Eric Blanc is Assistant Professor of Labor Studies at Rutgers University, an organizer trainer in the Emergency Workplace Organizing Committee, author of Red State Revolt: The Teachers' Strike Wave and Working-Class Politics, and director of the Worker to Worker Collaborative.

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