Katrina Pritchard is a Professor in the School of Management, Swansea University. She is a qualitative researcher who embraces methodological diversity and innovation. She has published widely on topics ranging from digital ethics, ethnography, and visual studies to multi-method research, drawing on her research in organization studies across the topics of identity, diversity, and technology use at work. With Rebecca Whiting, she recently authored Collecting Qualitative Data using Digital Methods (2020, Sage Publications).
