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Behavioral Finance: What Everyone Needs to Know

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People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance.

Behavioral Finance: What Everyone Needs to KnowR provides an overview of common shortcuts and mistakes people make in managing their finances. It covers the common cognitive biases or errors that occur when people are collecting, processing, and interpreting information. These include emotional biases and the influence of social factors, from culture to the behavior of one's peers. These effects vary during one's life, reflecting differences in due to age, experience, and gender.

Among the questions to be addressed are: How did the financial crisis of 2007-2008 spur understanding human behavior? What are market anomalies and how do they relate to behavioral biases? What role does overconfidence play in financial decision- making? And how does getting older affect risk tolerance?

Συγγραφέας: Baker Kent
Εκδότης: OXFORD UNIVERSITY PRESS
Σελίδες: 256
ISBN: 9780190868734
Εξώφυλλο: Μαλακό Εξώφυλλο
Αριθμός Έκδοσης: 1
Έτος έκδοσης: 2019

Chapter 1. Foundations and Psychological Concepts

Chapter 2. Cognitive Biases

Chapter 3. Emotional Biases and Social/Cultural Influences

Chapter 4. Investor Behavior

Chapter 5. Nudge: The Influence of Frame Dependence

Chapter 6. Cognitive Ability

Notes

Index

H. Kent Baker is University Professor of Finance in the Kogod School of Business, American University. He is one of the most prolific authors in finance, with 40 books and over 200 peer-reviewed journal articles. He is also the editor of The H. Kent Baker Investments Series at Emerald Publishing. Professor Baker is internationally known for his work in behavioral finance, survey research, and dividend policy and has consulting experience with more than 100 organizations. He has received many research, teaching, and service awards, including the American University's Scholar/Teacher of the Year and Southern Finance Associations' 2019 Distinguished Scholar. 

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