1. How Brands Grow (updated, with B2B content removed)
2. Target the (Whole) Market (updated, with B2B content removed)
3. Where New Customers Come From (updated, with B2B content removed)
4. Building Mental Availability (updated)
5. Leveraging Distinctive Assets (updated)
6. Achieving Reach (updated)
7. Word-of-mouth Facts Worth Talking About (updated)
8. Building Physical Availability Part 1 (updated introduction and new focus on presence)
9. Building Physical Availability Part 2 (updated with new focus on prominence and portfolio)
10. New Brands and Acquiring New Buyers (updated)
11. Getting Down to Business-to-Business Markets (new chapter)
12. And Finally, a Bit of Luxury (updated)