Προσθήκη στα αγαπημένα
Selected as a Financial Times Best Book of 2013
In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.
A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
DEDICATION
PREFACE
Part I ORIGINS
1 ORIGINS 1: EVOLUTION
2 ORIGINS 2: THE BIBLE
3 ORIGINS 3: THE GREEKS
4 SUN TZU AND MACHIAVELLI
5 SATAN'S STRATEGY
Part II STRATEGIES OF FORCE
6 THE NEW SCIENCE OF STRATEGY
7 CLAUSEWITZ
8 THE FALSE SCIENCE
9 ANNIHILATION OR EXHAUSTION
10 BRAIN AND BRAWN
11 THE INDIRECT APPROACH
12 NUCLEAR GAMES
13 THE RATIONALITY OF IRRATIONALITY
14 GUERRILLA WARFARE
15 OBSERVATION AND ORIENTATION
16 THE REVOLUTION IN MILITARY AFFAIRS
17 THE MYTH OF THE MASTER STRATEGIST
PART III STRATEGY FROM BELOW
18 MARX AND A STRATEGY FOR THE WORKING CLASS
19 HERZEN AND BAKUNIN
20 REVISIONISTS AND VANGUARDS
21 BUREAUCRATS, DEMOCRATS, and ELITES
22 FORMULAS, MYTHS, AND PROPAGANDA
23 THE POWER OF NONVIOLENCE
24 EXISTENTIAL STRATEGY
25 BLACK POWER AND WHITE ANGER
26 FRAMES, PARADIGMS, DISCOURSES, AND NARRATIVES
27 RACE, RELIGION, AND ELECTIONS
PART IV STRATEGY FROM ABOVE
28 THE RISE OF THE MANAGEMENT CLASS
29 THE BUSINESS OF BUSINESS
30 MANAGEMENT STRATEGY
31 BUSINESS AS WAR
32 THE RISE OF ECONOMICS
33 RED QUEENS AND BLUE OCEANS
34 THE SOCIOLOGICAL CHALLENGE
35 DELIBERATE OR EMERGENT
PART V theories of strategy
36 THE LIMITS OF RATIONAL CHOICE
37 BEYOND RATIONAL CHOICE
38 STORIES AND SCRIPTS
37 BEYOND RATIONAL CHOICE
38 STORIES AND SCRIPTS
ACKNOWLEDGMENTS
Περιγραφή
Selected as a Financial Times Best Book of 2013
In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.
A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.
