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The Intelligence of Intuition

ΣΥΓΓΡΑΦΕΑΣ
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28,20 €
31,30 € -10%
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People often confuse intuition with a sixth sense or the arbitrary judgments of inept decision makers. In this book, Gerd Gigerenzer analyzes the war on intuition in the social sciences beginning with gendered perceptions of intuition as female, followed by opposition between biased intuition and logical rationality, popularized in two-system theories. Technological paternalism amplifies these views, arguing that human intuition should be replaced by perfect algorithms. In opposition to these beliefs, this book proposes that intuition is a form of unconscious intelligence based on years of experience that evolved to deal with uncertain and dynamic situations where logic and big data algorithms are of little benefit. Gigerenzer introduces the scientific study of intuition and shows that intuition is not irrational caprice but is instead based on smart heuristics. Researchers, students, and general readers with an interest in decision making, heuristics and biases, cognitive psychology, and behavioral public policy will benefit.

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  • Highlights how and why most interesting problems require switching between intuition and deliberate reasoning
  • Explains, using real-life examples from sports, health care, and emergency situations, that intuition is based on smart heuristics, which can be more accurate than complex algorithms and big data
  • Enables the reader to gain a broader perspective on why intuition is often disparaged by social scientists whereas natural scientists tend to hold it in high regard
Συγγραφέας: Gigerenzer Gerd
Εκδότης: CAMBRIDGE UNIVERSITY PRESS
Σελίδες: 176
ISBN: 9781009304894
Εξώφυλλο: Μαλακό Εξώφυλλο
Αριθμός Έκδοσης: 1
Έτος έκδοσης: 2023

Gerd Gigerenzer is Director of the Harding Centre for Risk Literacy at the University of Potsdam and partner of Simply Rational: The Institute for Decisions. He is former Director of the Centre for Adaptive Behaviour and Cognition at the Max Planck Institute for Human Development and a former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision-making, including Risk Savvy and Reckoning with Risk.

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