Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she also directs the Communication Neuroscience Lab and serves as associate dean for research at the Annenberg School for Communication. What We Value is her first book. Her work on the science of attitude and behavior change has been widely covered in the popular press and recognized with numerous awards, including early career awards from the Social & Affective Neuroscience Society and the Association for Psychological Science, the National Institute of Health Director's New Innovator Award, and more. She lives in Philadelphia.
