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Rao Hugo

Huggy Rao is the Atholl McBean professor of Organizational Behavior at the Stanford Graduate School of Business and a fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management. He has written for Harvard Business Review, Business Week, and the Wall Street Journal. He is the author of Market Rebels and coauthor of the bestselling Scaling Up Excellence.

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The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder
The definitive guide to eliminating the forces that make it harder, more complicated, or downright i...
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