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Reeves Martin

Martin Reeves is Director of the BCG Bruce Henderson Institute and a senior partner based in New York City.

Knut Haanaes is the global leader of BCG's Strategy practice and a senior partner in the Geneva office.

Janmejaya Sinha is chairman of BCG Asia Pacific, a member of BCG's Executve Committee, and a senior partner in the Mumbai office.

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Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas a...
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