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Schrage Michael

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, metrics, and network effects, he is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.

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Recommendation Engines (The MIT Press Essential Knowledge series)
How companies like Amazon and Netflix know what “you might also like”: the history, technology, busi...
€20.90 -10%
The Innovator's Hypothesis: How Cheap Experiments are Worth More Than Good Ideas
What is the best way for a company to innovate? Advice recommending "innovation vacations" and the l...
€21.85 -10%


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