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Written in an accessible and engaging styleIntended for managers, MBAs, and strategy consultantsProposes a distinctively enterprising approach to strategyAddresses uncertainty, judgement, and opportunity in the strategic processProvides useful guides to the strategy literature and to using the book in the classroom
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Written in an accessible and engaging styleIntended for managers, MBAs, and strategy consultantsProposes a distinctively enterprising approach to strategyAddresses uncertainty, judgement, and opportunity in the strategic processProvides useful guides to the strategy literature and to using the book in the classroom