Home / Business/Management / Framers: Make Better Decisions in the Age of Big Data

Framers: Make Better Decisions in the Age of Big Data

AUTHORS
Price
€14.30
€15.90 -10%
Upon request
Dispatched within 15 - 25 days.

Add to wishlist

Financial Times and Economist Book of the Year
'Wonderfully stimulating... will teach you to see around corners' - TIM HARFORD
'A paean to cognitive agility and the elasticity of the imagination' - ECOMOMIST
'Captivating... will transform the way you think' MARISSA KING, PROFESSOR AT YALE SCHOOL OF MANAGEMENT

The power of mental models to make better decisions


We're often told that humans make bad decisions and that more data is better. But this is backwards: people are good at decisions precisely because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.

Authors: Mayer-Schonberger Viktor, de Vericourt Francis, Cukier Kenneth
Publisher: PENGUIN
Pages: 272
ISBN: 9780753555002
Cover: Paperback
Edition Number: 1
Release Year: 2022

Viktor Mayer-Schonberger is the co-author (with Kenneth Cukier) of Big Data: A Revolution That Will Transform How We Live, Work, and Think. Published in 2013, the book has been translated into 20 languages and has sold more than 1 million copies worldwide.

Thomas Ramge is the technology correspondent of the business magazine brand eins and writes for The Economist.

Francis de Véricourt is Professor of Management Science at the European School of Management and Technology (ESMT) in Berlin. His current research explores how machine learning affects the way individuals frame their decisions and give rise to incentive problems. He has lived and worked in France, USA, Germany and Singapore. He has given talks at Yale University, Wharton School of Business, London Business School, Cambridge University, Tsinghua University, Singapore National University and many others, and has been the recipient of multiple teaching awards.

Kenneth Cukier is a Senior Editor at The Economist, and host of its weekly tech podcast. He is also an associate fellow at Saïd Business School at the University of Oxford, researching artificial intelligence. His TED Talk on AI and society has over 2 million views. Kenn was a foreign correspondent for two decades in Europe, Asia and America and a research fellow at Harvard's Kennedy School of Government. He serves on the board of Chatham House and is a member of the Council on Foreign Relations.

You may also like

Newsletter

Subscribe to the newsletter to be the first to receive our new releases and offers
Your account Your wishlist