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Greed Is Dead: Politics After Individualism

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Two of the UK's leading economists call for an end to extreme individualism as the engine of prosperity

'provocative but thought-provoking and nuanced' Telegraph

Throughout history, successful societies have created institutions which channel both competition and co-operation to achieve complex goals of general benefit. These institutions make the difference between societies that thrive and those paralyzed by discord, the difference between prosperous and poor economies. Such societies are pluralist but their pluralism is disciplined.

Successful societies are also rare and fragile. We could not have built modernity without the exceptional competitive and co-operative instincts of humans, but in recent decades the balance between these instincts has become dangerously skewed: mutuality has been undermined by an extreme individualism which has weakened co-operation and polarized our politics.

Collier and Kay show how a reaffirmation of the values of mutuality could refresh and restore politics, business and the environments in which people live. Politics could reverse the moves to extremism and tribalism; businesses could replace the greed that has degraded corporate culture; the communities and decaying places that are home to many could overcome despondency and again be prosperous and purposeful. As the world emerges from an unprecedented crisis we have the chance to examine society afresh and build a politics beyond individualism.

Authors: Kay John, Collier Paul
Publisher: PENGUIN
Pages: 224
ISBN: 9780141994161
Cover: Paperback
Edition Number: 1
Release Year: 2021

Mervyn King was Governor of the Bank of England from 2003 to 2013 and is currently Professor of Economics and Law at New York University and School Professor of Economics at the London School of Economics. Lord King was made a life peer in 2013 and appointed by the Queen a Knight of the Garter in 2014. He is the author of The End of Alchemy.


John Kay is a Fellow of St John's College, Oxford and has held professorial appointments at the University of Oxford, London Business School and the London School of Economics. He is a director of several public companies and for many years contributed a weekly column to the Financial Times. He chaired the UK government review of equity markets which reported in 2012 recommending substantial reforms. He is the author of many books including Other People's Money, The Truth about Markets, The Long and the Short of It and Obliquity.

Paul Collier is the Professor of Economics and Public Policy at the Oxford Blavatnik School of Government. He is the author of The Future of Capitalism, which won the 2019 Handelsblatt Prize; The Bottom Billion, which won the Lionel Gelber Prize and Arthur Ross Prize of the Council on Foreign Relations; The Plundered Planet, Exodus and Refuge (with Alexander Betts). Collier has served as Director of the Research Department of the World Bank, and works with governments around the world.

John Kay is one of Britain's leading economists and a fellow of St John's College Oxford. His career has spanned academia, business, finance and public policy. He was the founding head of the Oxford Said Business School and the Institute for Fiscal Studies - Britain's most respected think tank. He is the author of The Truth About Markets, Obliquity, Other People's Money and other books and for twenty years contributed a regular column to the Financial Times.

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