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The Origin of Ideas : Blending, Creativity and the Human Spark

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Introduces the concept of "advanced blending" as an idea-generating tool unique to humansDefines the very nature of humankind, as distinct from other animals, by way of its ability to innovateMoves from individual mental phenomena to related cultural phenomena

Author: Turner M
Publisher: OXFORD UNIVERSITY PRESS
Pages: 300
ISBN: 9780199988822
Cover: Hardback
Edition Number: 1
Release Year: 2014

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