Home / Business/Management / Think Simple: How Smart Leaders Defeat Complexity

Think Simple: How Smart Leaders Defeat Complexity

AUTHOR
Price
€18.90
Upon request
Dispatched within 15 - 25 days.

Add to wishlist

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

Author: Segall Ken
Publisher: PORTFOLIO
Pages: 256
ISBN: 9780241004449
Cover: Paperback
Edition Number: 1
Release Year: 2016

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

You may also like

Newsletter

Subscribe to the newsletter to be the first to receive our new releases and offers
Your account Your wishlist