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What Do You Think You Are?: The Science of What Makes You You

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The popular science equivalent of Who Do You Think You Are? 
 
Popular science master Brian Clegg’s new book is an entertaining tour through the science of what makes you you. From the atomic level, through life and energy to genetics and personality, it explores how the billions of particles which make up you – your DNA, your skin, your memories – have come to be.
 
It starts with the present-day reader and follows a number of trails to discover their origins: how the atoms in your body were created and how they got to you in space and time, the sources of things you consume, how the living cells of your body developed, where your massive brain and consciousness originated, how human beings evolved and, ultimately, what your personal genetic history reveals.

 

Author: Clegg Brian
Publisher: ICON BOOKS
Pages: 288
ISBN: 9781785786600
Cover: Paperback
Edition Number: 1
Release Year: 2021
Brian's latest science books, The Reality Frame and Are Numbers Real? are now available, joining his new murder mystery novels. Brian has written many other science titles, including the bestselling Inflight Science, The God Effect, Before the Big Bang, Ecologic, A Brief History of Infinity, Build Your Own Time Machine, The Universe Inside You, Gravity, Extra Sensory and Dice World, which was on the longlist for the 2014 Royal Society Winton Prize for Science Books.

Born in Rochdale, Lancashire, UK, Brian read Natural Sciences (specializing in experimental physics) at Cambridge University. After graduating, he spent a year at Lancaster University where he gained a second MA in Operational Research, a discipline developed during the Second World War to apply mathematics and probability to warfare and since widely applied to business problem solving.

From Lancaster, he joined British Airways, where he formed a new department tasked with developing hi-tech solutions for the airline. His emphasis on innovation led to working with creativity guru Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of ideas and the solution of business problems. His clients include the BBC, the Met Office, Sony, GlaxoSmithKline, the Treasury, Royal Bank of Scotland and many others.

Brian has also written regular columns, features and reviews for numerous magazines and newspapers, including The Observer, Playboy, Nature, The Times, Personal Computer World, BBC Focus, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Norwegian, and Indonesian.

Brian has given sell-out lectures at the Royal Institution in London and has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science. He has also contributed to radio and TV programs, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site. Brian lives in Wiltshire with his wife and twin children. When not writing, he spends time on music, having a passion for Tudor and Elizabethan church music.

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