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Brainjacking: The Science of Influence and Manipulation

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Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.

With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Author: Clegg Brian
Publisher: ICON BOOKS
Pages: 288
ISBN: 9781837731510
Cover: Paperback
Edition Number: 1
Release Year: 2026
Brian's latest science books, The Reality Frame and Are Numbers Real? are now available, joining his new murder mystery novels. Brian has written many other science titles, including the bestselling Inflight Science, The God Effect, Before the Big Bang, Ecologic, A Brief History of Infinity, Build Your Own Time Machine, The Universe Inside You, Gravity, Extra Sensory and Dice World, which was on the longlist for the 2014 Royal Society Winton Prize for Science Books.

Born in Rochdale, Lancashire, UK, Brian read Natural Sciences (specializing in experimental physics) at Cambridge University. After graduating, he spent a year at Lancaster University where he gained a second MA in Operational Research, a discipline developed during the Second World War to apply mathematics and probability to warfare and since widely applied to business problem solving.

From Lancaster, he joined British Airways, where he formed a new department tasked with developing hi-tech solutions for the airline. His emphasis on innovation led to working with creativity guru Dr. Edward de Bono, and in 1994 he left BA to set up his own creativity consultancy, running courses on the development of ideas and the solution of business problems. His clients include the BBC, the Met Office, Sony, GlaxoSmithKline, the Treasury, Royal Bank of Scotland and many others.

Brian has also written regular columns, features and reviews for numerous magazines and newspapers, including The Observer, Playboy, Nature, The Times, Personal Computer World, BBC Focus, BBC History, Good Housekeeping and House Beautiful. His books have been translated into many languages, including German, Spanish, Portuguese, Chinese, Japanese, Polish, Norwegian, and Indonesian.

Brian has given sell-out lectures at the Royal Institution in London and has spoken at venues from Oxford and Cambridge Universities to Cheltenham Festival of Science. He has also contributed to radio and TV programs, and is a popular speaker at schools. Brian is also editor of the successful www.popularscience.co.uk book review site. Brian lives in Wiltshire with his wife and twin children. When not writing, he spends time on music, having a passion for Tudor and Elizabethan church music.

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