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Secrets of the Moneylab: How Understanding People will Increase your Profits

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Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

Authors: Chen Kay-Yut, Krakovsky Marina
Publisher: PENGUIN
Pages: 246
ISBN: 9780670919451
Cover: Paperback
Edition Number: 1
Release Year: 2011

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